A campaign is any series of actions or events that are meant to achieve a particular result, like an advertising campaign of television commercials and Internet ads that tries to convince kids to buy bubble gum-flavored toothpaste.
The noun campaign describes any group of actions that are done with an ultimate purpose in mind. The goal of a political campaign is to put a candidate in office. The goal of a military campaign might be to take over a city, as in General Sherman’s Civil War campaign to capture Atlanta.
This six-step guide will help you make the most of your resources. It addresses specific challenges facing college access marketers and draws on the real-life experiences of practitioners and marketing experts.